Introduction

Three out of four consumers avoid commercials, according to a 2019 Edelman survey. 47% of respondents claimed to have altered their media consumption behaviors to view fewer advertisements, while some claim to use ad blockers to avoid them completely. The reasons for this change may vary. Consequently, how can brands deliver advertisements that viewers want to see? Let’s start by examining what they unquestionably dislike to figure it out. 

Types of Ads That Are the Most Annoying

There are techniques to create commercials that won’t irritate your audience, even if some brands may find that they can’t avoid advertising given their aims. Below, we explore the two sorts of advertising that people find the most unpleasant, along with navigation tips for YouTube video promotion advertisers. 

Pop-Up Advertisements.

This outcome isn’t all that surprising when you think about it. We’ve all been there. A large pop-up ad that fills the entire screen greets you when you arrive at a website and appears before you can navigate. After closing it, you’re greeted with a second pop-up at the bottom of your screen, making it more difficult to navigate the website. A lot of viewers stop watching at this point. This issue impacts both publishers and marketers. A publisher will charge a higher price for its ad inventory the more visitors they receive. Visitors could only be willing to return to a website if it is renowned for having persistent pop-up adverts (looking at you, recipe websites). It may result in less traffic and, thus, decreased ad revenue. 

Pre-Roll or Mid-Roll Video Ads

Things become complicated when it comes to video commercials. The issue can’t be solved by completely ceasing to make video commercials. It’s to make the most of your limited time to grab your audience’s attention and persuade them to watch your video. It might be accomplished by speaking to their concerns or making an emotional appeal. There will need to be a lot of testing to determine what works best for your audience. Finding the proper recipe could take effort, but once you do, you can make films and know your viewers will be entertained. Now that we know what irritates consumers let’s discuss what consumers genuinely want to see. 

What do Customers want from Ads?

Consider the user experience when creating your advertisement.

Considering the customer experience when choosing your ad’s structure, placement, and timing is crucial. Consider pop-up adverts; they are by nature disruptive. When a user has demonstrated high engagement on the website, you should show them. It can be accomplished by viewing additional pages on the website or devoting X number of minutes to one page. As a result of their high level of engagement with the page, your visitor may be more inclined to pay attention to your advertisement when using this strategy. 

Obtain the ideal balance of ad frequency. 

While ad frequency can assist you in achieving your objectives, there comes a time when it stops working well. The most important lesson is that more does not always equal better in terms of users. 

Try not to be overly intrusive.

Customers do enjoy tailored ads, yes. However, a line must be drawn between personal and creepy, and every brand must find that balance. A 2020 Innovid Study suggests that contextual and demographically targeted commercials may be what people desire. For instance, you could see an advertisement for a blender while looking up recipes or an advertisement for a store nearby. There is no set formula when deciding what is beneficial or overly intrusive. Try different things to determine what works best for your brand, and then use the results to guide your future marketing campaigns. 

Keep it brief and to the point. 

Most consumers would prefer to watch video advertisements all the way through. If the advertisement lasts more than 10 seconds, 28% of customers between 18 and 44 will stop watching. As the length of the video lengthens, that rate gradually rises. In light of this, keep your advertisements concise and direct. If you decide to run a longer advertisement, make sure the beginning of it is compelling enough to keep viewers interested. Remember that these pointers offer insights into consumer perception and might point you in the appropriate route. However, experimentation is the only way to determine which tactics produce the best results for achieving your marketing objectives. 

Four Ways to Make Your YouTube Ads Better

When you run a YouTube ad, display your brand name and logo. 

The skippable TrueView in-stream ad format is the one that is used the most on YouTube. When a viewer watches your advertisement for 5 seconds, they can choose to skip it. Because they are only billed if a user takes one of the following actions, advertisers adore this format:

• Watches your youtube advertisement for at least 30 seconds. 
• if the advertisement is less than 30 seconds, watch the entire thing.
• Clicks any of the advertisements’ cards

Your YouTube Ads Should Include a Few Different Hooks for Testing

The first five seconds are important because viewers can skip your TrueView in-stream advertisement beyond that point. Yes, viewers can avoid the advertisement, and it is nice that it is free, but you want everyone to see the video advertisement. Using engagement signals is one technique to determine whether your YouTube video advertisements are successful with users. 

Test a variety of YouTube video creative strategies.

The format of the three video creatives in the previously discussed case was identical. Tests of video assets with only a few minor variations can occasionally be fruitful. Other times, you might need help to accurately tell which aspect of the video made the biggest impression. For this reason, whenever a new campaign is launched, I advise testing completely alternative creatives. 

Remove Video Advertisements From Your YouTube Channel Page

All your video assets must be uploaded to YouTube to run advertisements there. Many ad versions can clog up your YouTube channel’s stream if you do not carefully alter your video settings. If users believe your channel exists to sell, it could be incredibly off-putting. None of your organic YouTube marketing efforts should be harmed. If you want to experiment with other video ad concepts, you can turn off your YouTube channel’s display of your video advertising by setting the video’s Visibility to Unlisted.